Strategic UX/UI Designer With over 3 years of experience in the full product design cycle, I specialize in creating intuitive, inclusive, and high-impact digital experiences. I bridge the gap between user needs and business goals by combining rigorous design methodology with a performance-driven marketing mindset.

My Background

I hold a dual Master’s degree in UX/UI Design from the Ecole Supérieure du Digital (ESD) and in Digital Project Management from ECV Toulouse. This academic foundation allows me to lead projects from initial product strategy and user research to high-fidelity prototyping and final responsive development.

Professional Experience

My career spans across France and Dubai, where I have delivered measurable results for international teams and local businesses:

• Product Designer (Freelance) – Workplaced, Dubai: I design and prototype new features while implementing WCAG accessibility guidelines to ensure total inclusivity.
• UX/UI Designer – Transfonumérique, France: I successfully increased conversion rates by 20% through deep UX audits and optimized user journeys.
• UX/UI Designer – Easy-virtual-tours, France: I led the redesign of multiple platforms, focusing on building strong personas and seamless user journeys.

What I Bring to the Table

• UX Research & Strategy: Expert in interviews, competitive benchmarks, and user flow optimization.

• UI & Interaction Design: Specialist in building scalable Design Systems and interactive prototypes using Figma and Adobe XD.

• Technical Integration: Proficient in building and maintaining high-performance websites with WordPress (Elementor).

• Data-Driven Growth: Certified in Google Analytics, I use A/B testing and performance tracking to constantly improve the product experience.

   

I am passionate about solving complex problems through clean, accessible, and functional design. Whether I am working on an e-commerce platform or a specialized B2B tool, my focus remains the same: putting the user at the heart of the solution.