Nutrivet – Premium Pet Food E-commerce
Nutrivet is a specialized French brand providing high-quality nutrition for dogs and cats. They had an outdated website and wanted a complete digital renewal. I redesigned their entire online presence to create a modern, high-performance store that caters to the specific needs of pet owners. 🐕🦺🐈
Client Objectives:
- Complete Redesign: Replace the old platform with a fast, modern, and trustworthy e-commerce site. ✨
- Product Diversity: Showcase their extensive range, including dry food (kibbles), pâtés, terrines, and treats. 🥩
- Tailored Nutrition: Make it easy for customers to find products specifically adapted to each type of dog and cat. 🧪
- Conversion Growth: Simplify the purchasing journey to turn visitors into loyal customers. 🛒
What I Did:
- UX Audit & Strategy: I analyzed the old site’s pain points to build a smoother navigation centered around the « Dog » and « Cat » categories. 🔍
- Interactive Prototyping: I designed a high-fidelity Figma prototype to organize the wide range of complete and complementary foods. 🎨
- Full WooCommerce Development: I independently built the store using WordPress and WooCommerce, ensuring a robust system for managing a large catalog of products. ⚙️
- Advanced Product Categorization: I structured the shop so users can easily browse through different textures (kibbles, terrines, sliced fillets) and specific health needs. 🏷️
- Responsive & Fast: Optimized the site for mobile users, ensuring that pet owners can restock their food quickly from any device. ⚡
Results:
The new Nutrivet platform is now a leading e-commerce tool for the brand. It effectively presents their « Made in France » expertise through a clean, professional interface. By combining UX research with WooCommerce power, I delivered a site that makes high-quality pet nutrition accessible and easy to buy. 🏆
Visit Website: nutrivet.fr 🔗
